The reality of a village in Japan that decided (almost) everything has to be recycled, and where people started to look at trash differently - being mindful about the garbage each one (person/corporation) produces and nurturing the sense of caring for how we treat what we throw away. While the rest of the country has a recycling rate of around 20 percent, the village of Kamikatsu surpasses its neighbors with a staggering 80 percent.
Could this work everywhere? How could entrepreneurs participate in this endeavor?
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